New Design Filter Shower Water Saving Shower Heads Launch in Exhibition Customized Mold Development OEM/ODM Service
Confronted with the gloomy global economic outlook, Cixi Xinyi Sanitary Ware Co., Ltd. has chosen to undergo transformation and upgrading, focusing on developing more professional, unique, and high-quality products, as well as creating differentiated and private-domain-oriented offerings.
- Increase R&D investment and expand product lines
Since the beginning of this year, we have invested in mold workshops, purchased new equipment, introduced advanced mold talents from Guangdong region, and established a technical team.
1. ODM :Collaborate with clients to develop products
Amid an increasingly competitive market, customers are seeking new products and developing differentiated offerings through market segmentation. With a wide variety of showerheads available, how to stand out has emerged as a critical consideration for many clients.
Clients can develop their desired designs based on specific market demands. We can collaborate on refinements using clients' drawings or samples, ultimately delivering new end products tailored to their diverse needs.
2. Independently develop new products and broaden the product scope
We proactively engage in a diverse range of industry exhibitions and trade shows, with a dual focus: not only to showcase our product portfolio and strengthen brand visibility, but also to conduct on-site market observations, capture emerging consumer trends, and gather firsthand insights that inform our new product development strategies. These exhibition experiences serve as a vital bridge connecting us with market dynamics, helping refine our direction for innovative offerings.
Building on such market-sensitive approaches, we have successfully developed a series of filtering products tailored to specific demand trends. A notable example is the XY-F207 model, which was strategically engineered by drawing inspiration from the widespread popularity of Jolie products in the U.S. market. This development not only reflects our ability to respond swiftly to market preferences but also underscores our commitment to creating solutions that align with regional consumer needs.
In the first half of Year 2025, we participated in two exhibitions.
- Mosbuild Exhibition in Moscow, Russia
From April 1st to April 4th, 2025,we made a strategic foray into the Russian market by participating in Mosbuild, the region's premier trade fair for construction, interiors, and sanitary equipment. The company showcased its latest range of innovative sanitary ware products at the exhibition, which drew over 2,500 exhibitors and 80,000 professional visitors from across Eastern Europe. Leveraging this high-profile platform, we engaged in in-depth negotiations with more than 30 potential partners, successfully securing initial cooperation intentions with 12 key clients, including several leading local distributors. This milestone not only strengthens the company's market penetration strategy in Russia but also lays a robust groundwork for long-term brand localization.
For Russia market , We mainly recommend the health faucet series, especially Model F2 , This product is highly suitable for the Russian market—not only does its water flow perfectly align with local pipeline standards and user usage patterns, but its functionality also integrates multiple region-specific modules to meet localized needs. What's more, it boasts excellent quality, crafted from premium materials with meticulous attention to detail, and features a classic yet durable design that blends timeless aesthetics with robust structural elements, ensuring long-lasting performance even in diverse environmental conditions.
- Shanghai KBC Bathrooma & accessories Fair in China --May27th-30th , 2025
Building on its international momentum, we participated in the Shanghai KBC Kitchen & Bathroom Exhibition, Asia's most influential trade event for the bathroom sector, from May 27th to 30th, 2025. Occupying a 120-square-meter booth designed to highlight its R&D prowess, we unveiled over 20 new products—including water-saving shower head series and filter series —all developed in-house by its newly established mold division. These innovations, integrating eco-friendly materials with cutting-edge design, attracted over 500 professional visitors daily, among whom 40+ domestic distributors and 15 overseas buyers expressed strong cooperation interest. Beyond product displays, the team also held technical seminars with industry associations, sharing insights on sustainable manufacturing practices that align with global green building standards.
We actively participate in industry exhibitions as a strategic platform to showcase our latest innovations and product lines, connect with potential clients, forge new partnerships, and—most importantly—engage in meaningful, face-to-face interactions with our existing customers. These moments allow us to deepen trust, address their feedback directly, and reinforce the long-term relationships we’ve nurtured over time.
At the core of our operations, we hold a firm belief that stable, reliable quality is the cornerstone of any enduring business. With this in mind, we not only focus on consistently refining and elevating our product standards but also strive to go the extra mile in understanding and accommodating the diverse, evolving needs of our clients. This dual commitment— to quality excellence and customer-centricity—guides every step of our growth.
Looking ahead, the company plans to participate in the Autumn Canton Fair. It will bring more new products to customers and warmly welcome all visitors to come and visit its booth.
For learn more from us , please contact us at Yanhongyang@cxxinyi.com.cn